UN PUBLICATIONS AS MASS MEDIA
The relevance of the topic arises from the need to study UN publications as an important tool for conveying information to the world community and achieving the main goals of the Organization. The purpose of the study: analysis of the UN activities in the field of publications as one of the main traditional mass media. The methodological basis of the research is general scientific research principles. Systemic and analytical methods were used to study information mechanisms of the UN system. The historical approach made it possible to trace the evolution of the UN activities in the publishing sector. The comprehensive use of various methods allowed to analyze the effectiveness of the use of publications by this Organization. The main UN unit in the information sphere (Department of Public Information) assumes that the new information technology has not yet received universal distribution, and therefore continues to use the traditional forms - print, radio and television. The emergence of new technologies does not only concern the emergence of the Internet - new technologies have a very serious impact on the strengthening of traditional media, the importance of which is growing steadily. This is particularly important for those countries where the Internet is still at an early stage of development and can not be widely used. In this regard, the Department continues to prioritize traditional means such as publications. Among the innovations is the preparation of a convenient version of the publication «UN Basics « and the transformation of the publication «UN Chronicle» into a lively forum for expressing thoughts and discussions, and exchanging important news. There are electronic versions of some major publications. Due to the constantly expanding use of non-traditional media, the direction of publishing has formed, which provides a wider format for printed products. The purpose of the UN publications is to ensure the provision of reliable information about the purposes and activities of the Organization and the vital role it plays in solving current problems. In order to fulfill this task, the publications of the Department are more purposefully focused on showing how important the activities of the UN system are for people's lives in every region of the world. The United Nations is a great source of research and documentation, for which there is considerable demand from academic and research institutions. While electronic media provide constant and immediate access to information, prints continue to receive great attention from a wide range of readers and serve as an important source for the re-distribution of materials. Regular publications of the DPI include the UN Yearbook, recognized as the main annual reference for the Organization and its activities, the quarterly edition of the UN Chronicle, Africa Recovery and Development Business, as well as the development periodical Development update «Distribution is carried out mainly through the UN Information Centers and other UN offices in the field, and directly - among the agencies of the UN system, the press and nongovernmental organizations. Since 1997. The numbers are also posted on the UN information page. In addition to the above periodicals, the DPI, within its regular program, produces a large amount of information on development issues. Such information is presented in the form of various printed publications, such as documents on the history of the issue, booklets, books, brochures, fact sheets, press kits and reference documents. According to the proposal of the General Assembly, the United Nations is implementing a publication strategy aimed at ensuring that all publications are more accessible, more costeffective, more timely, and also suitable for sale. One of the main new requirements for publications is the provision of information, which in style, format and design will make them more attractive in terms of sales. This is achieved by paying particular attention to the provision of comprehensive information on the actions of the UN and by taking into account feedback from readers and the results of the analysis of sales. One of the goals of the DPI is to organize the production of printed publications in such a way as to make the most of the multimedia potential of the Internet. The use of the Internet and electronic means for advertising and distribution of publications for sale is one of the effective directions of the work of the Department. In order to ensure the differentiation and focus of each publication, taking into account the audience and the market, it is necessary to conduct a survey on periodic publications. The UN Information Centers could also help in solving this problem, since their main responsibility in this area is to translate publications into other languages and adapt them in accordance with the needs of target audiences in the field.
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